Paid Media


We deliver custom, performance-based paid media services, measured against true business outcomes. We help you reach prospects and build connected audiences.

+27 79 127 2216


Amplify your message, invest in your audiences.

We identify, analyze, understand and reach the right audience at the right time using multi-media channel strategies throughout the custom journey. Whether you’re looking to just get started promoting your message, or you’re trying to optimize return, we help drive paid media performance from the start. Our partnerships with leading advertising platforms gives you access to cutting-edge programs and features, mixed with strategies that drive business performance.

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Paid Search

We’ve been managing paid search since 2012 and are Google Certified Partners. But we do more than just focus on keywords and ad copy. We work with your marketing teams to ensure your Google Analytics and Google Ads accounts are properly connected for the best possible data. We target specific audiences to drive business and help you optimize your landing pages and content so users take action. We then share that data with our SEO team to ensure a holistic strategy for search and create cross-channel success.

Our paid search team optimizes:

  • Google Ads
  • Microsoft Advertising (Bing)
  • Audience targeting
  • Landing page optimization + testing
  • Google Analytics + Google Ads integration

We design search campaign solutions for your audiences to answer their most immediate questions on Google and Bing search engines.

Paid search marketing doesn’t have to be cookie-cutter. Our customized paid search campaigns, incorporating both traditional strategies and PPC, efficiently generate leads through cutting-edge technology and years of expertise.

Our team, composed of certified experts in paid search marketing and PPC, conducts extensive keyword research, landing page optimization, and creative ad development. We’re dedicated to rigorous A/B testing and ongoing optimization, enhancing both PPC and paid search campaigns to drive increased traffic and leads.

As a Google Partner, we have access to the latest betas and exclusive tools, positioning us at the forefront of PPC and paid search optimization.

Our Comprehensive PPC and Paid Search Management Services

Our expertly crafted paid search services, recognized for their effectiveness in both B2B and broader markets, leverage the strengths of Google Ads and Microsoft Advertising. We strategically utilize Google Ads for expansive reach, while Microsoft Advertising adeptly targets specific audience segments, including key B2B sectors. This dual-platform expertise ensures optimized campaigns for a comprehensive digital impact, reflecting our commitment to superior paid search management services across various business landscapes.

Google Ads Management

As a Google Partner, Web Expressions excels in crafting Google Ads strategies that are not just about reaching audiences, but about connecting with them meaningfully. Our paid search management services ensure that every campaign is tailored to meet your specific business objectives, focusing on generating measurable outcomes like increased leads and enhanced store traffic. We dive deep into understanding your market, employing advanced tools and techniques to optimize ad performance continuously.

Microsoft Advertising (Formerly Bing Ads)

In our role as a Certified Bing Partner, we go beyond basic PPC campaign management, utilizing Microsoft Advertising to reach niche markets and specialized audiences effectively. Our comprehensive approach integrates insights from Google Ads, enriching your Microsoft Advertising strategy. This creates a cohesive digital marketing strategy, ensuring your brand’s message is impactful and resonant across various platforms, ultimately driving significant business results.

Paid Social

As an advertiser, it’s important to be in front of your prospective customers at all stages of their journey, including the websUtilizing social media advertising platforms is a great way to target customers already using these sites on a regular basis. These channels generally have robust targeting options to give you more ways of reaching your exact target customers. Our expert team will research and identify the right audiences and create compelling ads to increase engagement with your brand and traffic to your website, increasing both awareness and leads.

We create comprehensive paid social strategies for:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram

If you’re interested in a holistic paid social strategy, our team can help you determine the right channels and how they fit with your larger digital marketing strategy.

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Our Social Media Advertising Services

Whether your goals are to capture leads, drive sales, or simply build brand awareness, our experts will develop a strategy that leverages social media platforms to target your users with the right ad copy and content. We’ve worked and developed strategies for all social media platforms, including:

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Facebook Advertising

Facebook is by far the most popular social media platform in the world. With over 2 billion active users and an abundance of data collected, Facebook allows you to target audiences based on their location, age, gender, education, connections, behaviors, interests, and a whole lot more. Because of the many targeting options available, it’s great for both B2B and B2C businesses and is a great way to target audiences of all types.

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LinkedIn Advertising

If you’re a B2B business looking to attract, inform, and convert decision makers at specific businesses or in specific industries, LinkedIn is for you. LinkedIn gives you the ability to target users based on company name, job title, industry, interests, and more. It gives you the ability to nail down target audiences for specific goals to reach appropriate decision makers and stakeholders. You can also set up ad campaigns for specific purposes such as attracting talent through job postings and sales.

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Instagram Advertising

Instagram is a great way to reach similar audiences from Facebook with additional engaging media types. Instagram gives you the ability to create videos and images that will capture and engage the eyes of users as they scroll through their news feed. We’ll work with your team to create visually stunning ads that promote engagement, build your brand awareness and drive more traffic and conversions to your website.

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X Advertising

Conversations happen fast on X. The advertising platform can be a great way to participate in conversations happening right now in a more targeted way. X is a great social media platform for both brand awareness and lead generation campaigns. Whether you’re a B2B or B2C business, you can create text, photo, and video ads that concisely and quickly get messaging in front of the target audiences and segments that matter most to your business.

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Display Advertising

As an advertiser, it’s important to be in front of your prospective customers at all stages of their journey, including the websites they visit on a daily basis. Our team will help you define targeted audiences and websites to serve relevant ads on through a massive network of websites. Our targeting criteria will help you get your message in front of those visitors most likely to engage and convert.

Additionally, our team uses programmatic algorithms to run the most effective ads on the best placements to the most targeted customers at the right time, without all of the manual optimizations and time that would be involved. This saves resources for our team and budget for your team.

Display services we provide:

  • Google Display Network
  • Remarketing

We create ads that engage your target audiences and prospects. We couple top of funnel reach with bottom of funnel strategy through retargeting, contextual targeting, and site targeting.

Display advertising services are a form of paid media that allows marketers to create brand, product, or service ads using text, image, and video. These ads are then shown to targeted audiences across networks of topically relevant publisher websites or apps in various banner sizes. Have you ever seen an ad for a website or product you just viewed? Those are display ads. Display advertising can be a great way to keep your brand, product, or service top of mind for prospective customers through every portion of your sales funnel. 

Display ads can be targeted in a variety of ways:

  • Contextual: The types of content users consume.
  • Placement: The types of websites users browse.
  • Remarketing: Target users who have visited your website before to attract them back.
  • Interest: Target based on online behaviors and sites users browse.
  • Topic: Target based on the topic of websites for more relevancy.
  • Location / Language: Show ads based on where users are in the world and also what language they speak.
  • Demographic: Target users based on their age, gender, income, and more!

Web Expressionsl leverages the above criteria to create image, text, video, or audio ads to target a variety of audiences through different display platforms and channels. 

Web Expressionsl is a team of certified, seasoned experts. We are a team of Google Analytics Certified experts, designers, and UX experts to help you attract, inform, and convert your prospects through targeted display ads and fully optimized landing pages. We view display as part of the overall digital journey, educating and reporting on how it fits into the conversion funnel.

YouTube Advertising

With its unlimited reach and enhanced targeting capabilities, YouTube Advertising is one of the most efficient and cost-effective ways you can spend your paid media budget. It offers numerous advertising types to help you engage and convert your target audiences, including:

  • Display ads
  • Overlay ads
  • Skippable / non-skippable ads
  • Discovery ads
  • Bumper ads

With our YouTube Advertising services, Web Expressions focuses on developing a business-first strategy that drives more ROI and return on ad spend (RoAS) through your video advertising efforts. By focusing on your business goals, aligning them with your prospect and customer goals, and developing a comprehensive YouTube Advertising strategy, we’ll work with your team to create engaging visual advertisements that drive more traffic, sales, and revenue through the world’s second-largest search engine.

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We create YouTube ads that engage audiences on the world’s second-largest search engine. We provide everything your business needs to succeed in YouTube advertising, from research to building your campaigns to in-depth reporting in Google Data Studio and ongoing campaign management.

What is YouTube Advertising?

YouTube Advertising is an ads platform marketers can use to promote their brand, products, and services through ads in videos on YouTube. YouTube Advertising offers marketers access to billions of users and the ability to target them based on numerous pieces of lifestyle and interest criteria. This ensures your ads are efficient in driving qualified traffic and conversions to your site.

Google has made creating and managing advertising campaigns on YouTube easy and cost-effective for marketing teams and businesses of all sizes.

Benefits of YouTube Ads

From the sheer amount of users to the real-time measurement metrics, the benefits of running YouTube ads surpass that of other video advertising platforms.

Unlimited Reach

There are over 21.1 million users in South Africa on YouTube with over 41.1% of South Africa’s total population. In fact, 50.0 percent of YouTube’s ad audience in South Africa was female, while 50.0 percent was male use YouTube. This means that no matter what your industry, your products, services, or your brand, you’ll be able to ensure your ads are seen by the right people at the right time.

Connect With Your Audiences

YouTube Advertising offers numerous advertising format types to build brand awareness, promote products, showcase services, and help you engage your target audience on a deeper level. Each ad format allows you to create unique, personalized experiences for your prospects that drive them to connect, click, and convert.

Enhanced Targeting Capabilities

Targeting audiences has never been easier than it has with YouTube Advertising. Need to target 26-year-old grad students who live in Cape Town City who browse sporting websites? Do you have a list of previous customers or people who have visited your website you want to target? What about users who viewed certain videos or follow certain channels? YouTube Advertising gives you the targeting capabilities you need to reach highly targeted audiences and drive awareness and conversions. 

In-depth & Real-Time Reporting

One of the greatest benefits of YouTube advertising is the ability to measure the success of your ad campaigns through in-depth analytics. These reports include the number of clicks/impressions, number of new customers, and how these users found you.

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